Political actors have a strategy for your business. Do you have one for them?
Business success requires effectively engaging what Kennedy defined as shapeholders — the political, regulatory, media, and activist actors that shape a firm's opportunities and risks. See Mark's 7A Framework.
Globally engaged business executive, Congressman, Professor
Kennedy is a thought leader on engaging to win, whether organizations engaging governments and societies globally, advocates seeking to achieve or avert action, or countries marshaling support for collective action.