• Engage to Win5
  • 1a 1
  • 2a 1
  • 3a 3
  • 4a 3

Business in a Political Age

Political actors have a strategy for your business. Do you have one for them?


Business success requires effectively engaging what Kennedy defined as shapeholders — the political, regulatory, media, and activist actors that shape a firm's opportunities and risks. See Mark's 7A Framework.

Read More

Winning Politically

Opposing forces have multiplied.  Winning requires force multipliers.

Irish PM N

Winning Geopolitically

A flatter world requires wider vision, narrower focus, closer friends

Winning Thru Trade

Unleashing trade's power to ignite growth and reduce friction

Read More

Kennedy’s 360° Insights

 Globally engaged business executive, Congressman, Professor


 Kennedy is a thought leader on engaging to win, whether organizations engaging governments and societies globally, advocates seeking to achieve or avert action, or countries marshaling support for collective action.

Read More

Bring Kennedy's ideas to your organization

Kennedy speaks and leads executive education programs around the world on Business in a Political Age, politics, trade, and world affairs.

Contact to confirm availability and honorarium.

Sign up for Kennedy's insights on public affairs or trade.

Kennedy in the news.

Read More


Great First Day with JHU Brazil Course

Photo (© Kennedy) - Sao Paulo, Brazil

January 16, 2012

A great first day with the Johns Hopkins Carey Business School Global Immersion Course I am leading here in Sao Paulo. After nine hours of coursework in Baltimore, we are now engaging Brazil with the goal of learning how to adapt to local market conditions to succeed in this increasingly important market.  Our day began with a lecture I gave on cultural awareness.  We received a wonderful presentation by Brian Brisson, Senor Commercial Officer for Brazil from the U.S. Consulate and then toured BOVESPA, Latin America's largest exchange.

What was most interesting about tour of BOVESPA is that most of its development has been in the last few years.  It has only been in recent decades that Brazil has whipped the plague of hyperinflation to allow a focus on long term investment. Brazil has come such a long way in a short time. Being here makes one more bullish on Brazil.