Mark Kennedy
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Pitchforks Into Profits

Political actors have a strategy for your business. Do you have one for them?


Business success requires effectively engaging what Kennedy defined as shapeholders — the political, regulatory, media, and activist actors that shape a firm's opportunities and risks. See Mark's Seven Steps for Shapeholder Success.

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Kennedy’s 360° Insights

 Globally engaged business executive, Congressman, Professor


 Kennedy is a thought leader on engaging to win, whether businesses engaging society, officials seeking to govern, advocates pressing to achieve or avert action, or countries marshaling support for global action.

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Bring Kennedy's ideas to your organization

Kennedy speaks and leads executive education programs around the world on Pitchforks Into Profits, politics, trade, and world affairs.

Contact to confirm availability and honorarium.

Sign up for Kennedy's insights on public affairs or trade.

Kennedy in the news.

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Advocacy and openness are vital to success

Hurriyet Daily News - leading paper in Turkey

July 08, 2015

"Walls are coming down at a rapid pace despite valiant efforts to prop them up, whether through economic protectionist barriers, societal stigmas, or autocratic governments. National borders can no longer shield countries from the unremitting push to align your economy in a way that can earn its keep in a global economy (hello, Greece) and align your social policies in a manner that embraces pluralism (and Twitter).

It is important for Turkey that its citizens learn to advocate (whether for commerce, a cause, or their country), that those from other nations become familiar with how best to advocate within Turkey, and that Turkish organizations and governments are receptive to that advocacy. Stilted economic or social rigidities are being washed away by technological advances and ever-deepening globalization. Those who succeed in this increasingly competitive and connected world will be adept at advocating and responsive to advocacy."

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FChina Stock Market Struggles

FOX Business Network

July 9, 2015

Good exchange with Liz Claman on FOX Business Network about China stock market struggles.

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LTaylor Swift's Apple Approach Lives Up to Her Name

Huffington Blog Post

Photo (© Kennedy) - London

June 23, 2015

"Two groups prevailed in their quest to receive compensation for their labor, but one quickly convinced a broad coalition that "You Belong with Me" while another's efforts withered on the vine for decades.

It took raisin growers over six decades to get the U.S. Supreme Court to confirm that the government could not take a major portion of their crop without compensating them. It took Taylor Swift less than a day to get Apple to reverse course on its proposal to not compensate artists for their music during the free trial period of its new audio streaming service.

Swift, working as an activist on behalf of all (sometimes starving) artists against the behemoth purveyors of their artistic creations, achieved swift results. The contrast between her approach and the raisin growers' gives insights to other seekers of justice."

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TPATPA Pivot Is Democracy at Work

Huffington Blog Post

June 19, 2015

"No one ever said legislating would be pretty.

President Barack Obama, Republican Congressional leaders and pro-trade Senate Democrats are working together to overcome special interest opposition on trade. This struggle is a perfect example of democracy functioning as it was constitutionally intended.

Those who lament partisan gridlock and political dysfunction will have a reason to celebrate if the Senate completes its half of the bargain. Passing the stand alone Trade Promotion Authority (TPA) measure that cleared the House with the commitment from congressional leaders that they will also advance an extension of the Trade Adjustment Assistance (TAA) for Obama to sign would be a win for American leadership in the global economy.

This is democracy at its best!

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The path to winning TAA, take two

The Hill opinion piece

June 15, 2015

"President Obama and Republican leaders working together to advance trade reflects democracy at its best: our elected officials setting aside partisanship to advance principles they hold dear. Obama worked Congress harder than he has on any issue, yet came up with half a loaf in his quest to obtain the trade promotion authority (TPA) that is essential to concluding Pacific and European trade deals vital to America's prosperity and leadership.

House Democrats' revolt against Trade Adjustment Assistance (TAA), normally a liberal favorite, presents a serious challenge, but also offers an opportunity for further Republican leadership."

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