7A Shapeholder Engagement
Based on his experiences in both the private sector and public life, Kennedy developed a framework of shapeholder engagement that takes a long-term view of the most beneficial path - the “7A” approach.
The first set of “A’s” – Authenticity, Anticipation, and Assessment – define how to be well positioned with respect to shapeholder actions.
“Shapeholders” and the “7A” approach are copyrights of Mark Kennedy
Shapeholder Decision Matrix
The second set of “A’s” – Advance, Avert, Acquiesce and Assemble – explain how to act in response to an attack or opportunity posed by shapeholders as illustrated by the Shapeholder Decision Matrix >>
For more, see Kennedy's journal article:
“Social Media Provides a Megaphone for Organizations Intent on Shaping the Corporate Environment” Strategy and Leadership Vol. 41 No. 5 (November, 2013): 39-47
“Shapeholders”, the “7A” approach and “Shapeholders Decision Matrix” are copyrights of Mark Kennedy
Peak Leadership for Political Leaders - Making Democracy Work in Brazil
Speech: Rede De Acao Politica Pela Sustentabilidade
Sao Paulo, Brazil
March 10, 2014
It was great to address young leaders and supporters of Rede De Acao Politica Pela Sustentabilidade, an organization devoted to cultivating tomorrow's political talent throughout Brazil.
Brazil Attorney General Luís Inácio Adams
March 17, 2014
After a wonderful week with students in Brazil, it was wonderful to connect with other leaders in Brazil to plan an even better class in 2015 and to explore opportunities to train more Brazilian leaders in how to Make Democracy Work. One of my visits included meeting with Brazil Attorney General Luís Inácio Adams.
Political Management Updates Cirriculum
Article: GW Today
March 19, 2014
The Graduate School of Political Management will make changes to courses that will enhance the Political Management master’s program and several certificate programs beginning in the fall 2014 semester.