Mark Kennedy
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Kennedy’s 360° Insights

 Hon. Mark Kennedy is a thought leader on engaging to win, whether businesses engaging societies globally, officials seeking to govern, advocates pressing to achieve or avert action, or countries marshaling support for global action.

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Engage Kennedy to Speak

Kennedy speaks and leads executive education programs on business strategy, politics, trade, and world affairs.

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Pitchforks Into Profits

Business success requires effectively engaging what Kennedy defined as shapeholders — the political, regulatory, media, and activist actors that shape a firm's opportunities and risks. See Mark's Seven Steps for Shapeholder Success.

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LDisruptive Innovators Must Navigate Political Resistance

Huffington Post - Business

Photo (© Kennedy ) - London

March 6, 2015

"When launching a firm that pursues disruptive innovation, it's best that you authentically deliver your promised benefits to society while anticipating and assessing how and where the disrupted will attempt to fight back so that you can respond in a strategic manner.

When Uber launched its hail a car service, it rightly assessed that those political actors aligned to protect the turf of taxi drivers had little stake in Uber's success. Only after markets were foreclosed to them did Uber finally recognize the degree to which this political resistance could shape their prospects."

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Mark Kennedy Elected to Council on Foreign Relations

GW Today Article

March 3, 2015

"Graduate School of Political Management Director Mark Kennedy has been elected to the nonpartisan think tank Council on Foreign Relations.

Mr. Kennedy, who has served as GSPM director since 2012, is a former three-term U.S. congressman from Minnesota who served as a presidentially appointed trade advisor under Presidents George W. Bush and Barack Obama. A longtime business executive with expertise in trade and U.S. foreign policy, immigration and global affairs, Mr. Kennedy also is a faculty member of the Elliott School of International Affairs’ Institute for International Economic Policy and has overseen the creation of two international-focused GSPM master’s programs in the past three years: Political Communications and Governance and Advocacy in the Global Environment.

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GSPM Boot Camp Provides a Crash Course in Digital Campaign Strategy

GW Today Article

March 2, 2015

"The importance of digital in campaigns is clear, said GSPM Director Mark Kennedy. The school has continued to add digital courses to its curriculum, often co-taught by Democratic and Republican strategists, including one featuring Mr. Koski and Ms. Zurn.

'Digital is becoming increasingly important to the ability to communicate with any audience—certainly a political audience,' Mr. Kennedy said."

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