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Business in a Political Age

Political actors have a strategy for your business. Do you have one for them?


Business success requires effectively engaging what Kennedy defined as shapeholders — the political, regulatory, media, and activist actors that shape a firm's opportunities and risks. See Mark's 7A Framework.

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Mark Kennedy’s 360° Insights

 Globally engaged business executive, Congressman, Professor


 Kennedy is a global thought leader on how organizations engage governments and societies around the world, how partisans govern, and how countries engage in mutually beneficial commerce with each other.

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SPublic Opinion and Presidential Decision Making

Panel  - St. John's University

Collegeville, Minnesota

November 11, 2014

It was wonderful to host President Bush's pollster Jan Van Lohuizen at St. John's University's McCarthy Center as part of my Frontiers of Freedom lecture series.

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EPublic Opinion and Presidential Decision Making

Economic Club of Minnesota Panel

Minneapolis, Minnesota

November 11, 2014

I enjoyed moderating a panel for the Economic Club of Minnesota enjoyed featuring President Bill Clinton's pollster Mark Penn and President George W. Bush's pollster Jan Van Lohuizen to discuss public opinion and presidential decision making.  Our discussion gave attendees informed insights into the public pressures impacting political leaders in Washington, DC.

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Assemble MatrixAssemble to Win

If you either must or believe you can prevail in achieving the position you advance on an issue, it is essential to optimize the right mix of What (Message), Where (Arena), Who (Coalition) and How (Channel).

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“Shapeholders”, the "7A Framework" , “Shapeholders Decision Matrix” and "Assemble Matrix" are copyrights of Mark Kennedy

How An Election Night Loss Can Be Your First Victory

Huffington Blog Post

November 4, 2014

"To all the candidates across the United States: tonight's the night, good luck. After a long day of pep talks and get out the vote efforts you're going to get the only set of poll numbers that matter. The people will speak and the verdict will be final. Some of you may outperform your models and expectations; some may underperform. But many of you will lose.

Losing is not fun. I've been there; standing center stage at the most depressing "election night celebration" you'll ever attend. However, just as there's a wrong way to win, there's also a right way to lose. As I said in my 2006 concession speech, "Even though the results are not what we wanted, there is no shame in defeat."

Knowing what to say and how to act in your campaign's lowest moment can be the spark that helps you kick-start your next successful run for office. It's an audition for the role you didn't know you were up for. In short, people are watching. Make it good."

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BHow to Fix Brazil's Broken Economy

Foreign Policy Opinion Piece - with Joshua Kempf

Photo: With GWU class in Brasilia, Brazil

October 23, 2014

"Despite its numerical advantages, Brazil has stagnated, and is expected to have just 0.4 percent economic growth this year. What's wrong? Many analysts have pointed out the obvious: Brazil needs to improve its education, healthcare, and infrastructure. Few economists would disagree, but these are deeply rooted problems with decades-long solutions. Brazilians go to the polls on Sunday to select a president. What reforms can be done during one term to unleash Brazil's charmed bequest, its size? Here's the policies we think should be on the agenda."

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