Mark Kennedy
  • Engage to Win5
  • 1a 1
  • 2a 1
  • 3a 3
  • 4a 3

Business in a Political Age

Political actors have a strategy for your business. Do you have one for them?


Business success requires effectively engaging what Kennedy defined as shapeholders — the political, regulatory, media, and activist actors that shape a firm's opportunities and risks. See Mark's 7A Framework.

Read More

Kennedy’s 360° Insights

 Globally engaged business executive, Congressman, Professor


 Kennedy is a thought leader on engaging to win, whether businesses engaging society, officials seeking to govern, advocates pressing to achieve or avert action, or countries marshaling support for global action.

Read More

Bring Kennedy's ideas to your organization

Kennedy speaks and leads executive education programs around the world on Business in a Political Age, politics, trade, and world affairs.

Contact to confirm availability and honorarium.

Sign up for Kennedy's insights on public affairs or trade.

Kennedy in the news.

Read More

The Big Ask and a Hand Across the Aisle: How Obama's SOTU Speech Helped Bring The U.S. Closer to a Trade Deal Breakthrough

Foreign Policy Opinion Piece

January 23, 2015

"A central truth in trade legislation is that nothing happens without a strong push by the president. There are few more contentious issues you face as a member of Congress. I know, having been one of the deciding votes the last time Trade Promotion Authority (TPA), the so-called "Fast Track," passed both chambers.

The chances for TPA are still far from certain. Yet the prospects for completing major trade initiatives in both Asia and Europe that have vital geopolitical implications for America depends on its passage. Those chances were improved by President Obama's strong endorsement in the State of the Union."

Continue Reading

State of the Union Enhanced by Better Business-Government Relations

Huffington Blog Post

January 21, 2015

"In last night's State of the Union address, President Barack Obama was triumphant in taking credit for a growing economy, being "as free from the grip of foreign oil as we've been in almost 30 years," and noting that Russia's economy was "in tatters." What the President failed to acknowledge was that entrepreneurs largely drove these results.

Political, regulatory, media, and activist actors, what I call shapeholders, at times encouraged and at other times discouraged the risk taking that generated these public goods. Better relations between business and shapeholders offers great potential to improve the state of the union."

Continue Reading

SState of the Union Address

Article - U.S. News & World Report

TV - Washington DC's News Channel 8

Photo (© Kennedy) - listening to SOTU in U.S. House of Representatives Chamber

January 20, 2015

Given the President's approach to focus more on championing a progressive agenda than reach accommodation with Congress, regrettably "Whatever he says is less likely to be a reality, therefore [viewers] don't need to listen." That said, there is still hope for collaborative action hopefully on trade, tax reform and infrastructure investment. 

Continue Reading

Congressional Republicans Have The Power, Now They Have To Wield It

Daily Caller Opinion Piece

January 16, 2015

"In the final quarter of President Obama's tenure, Republicans' control of both chambers of Congress will finally put them in a position to detail a vivid contrast between the two political parties. Whether the GOP can successfully navigate a difficult Senate electoral landscape in 2016 or provide wind in the sails of their presidential candidate depends on their effectiveness at governing in the months ahead.

Avoiding several key missteps will help the Republicans achieve Winston Churchill's famous exhortation to "deserve victory" in the upcoming election cycle."

Continue Reading

PIs a Major Trade Deal the Way for Obama to Secure His Legacy?

Foreign Policy Opinion Piece

Photo (© Kennedy) - Paris

January 14, 2015

"Last month President Barack Obama addressed his plans for expanding trade before a group of corporate leaders, complaining, "There's a narrative there that makes for some tough politics." While businesses must constantly make the case for how trade benefits America's middle class, the pivotal voice will be President Obama's. It is imperative that he extols the benefits of his trade initiatives in next week's State of the Union address (SOTU)."

Continue Reading

More Articles ...