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Business & Society


Navigating Political Frontiers

  • Political actors have a strategy for your business.
  • Do you have a strategy for them?

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Political Left & Right


Making Democracy Work

  • Not just winning elections, governing

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USA & the World

Yang Jiechi N

America as Catalyst

  • A flatter world requires wider vision, closer friends

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Will Obama Go Big or Base on Budget?

Huffington Blog Post

March 4, 2014

"Federal budget plans are about much more than dollars and cents. The proposals provide a glimpse into the types of policies a leader favors and how much he or she is willing to risk to advance them.

Recently, two men have come forward with big proposals in an extremely risk-averse Washington. The president's budget, which is due to be released on Tuesday, will provide him with the opportunity to go big as well. For the country's sake he should use the platform to show that he is able to come up with big ideas that can draw in both sides of a divided government."

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SPEngaging Latin America

Class at GW's GSPM

Sao Paulo, Brazil

March 10, 2014

My class at George Washington University's Graduate School of Political Management on Engaging Latin America is focused on best to advocate in the region with a special focus on Brazil.  My students enjoyed hearing insights from Governor Geraldo Alckmin from the State of Sao Paulo, the 19th largest economy in the world.

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Seeing and Speaking 360 Degrees on Immigration

Huffington Blog Post

March 14, 2014

GSPM student Kara Dunford co-authored this piece

"Earlier this week I shared one approach to tackling immigration reform devised by students at the Graduate School of Political Management. In the interest of being bipartisan, here is a presentation from that our students developed from the Republican perspective.

They worked to create a plausible and budget-positive immigration proposal, against the backdrop of a deeper understanding of what it means to approach politics with a 360-degree vision. By seeing and speaking 360°, political leaders can effectively build coalitions and overcome policy gridlock through political savvy. The best political leaders unify highly segmented societies thanks to their ability to see, understand, and reconcile opposing perspectives."

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A8A Shapeholder Engagement

Based on his experiences in both the private sector and public life, Kennedy developed a framework of  shapeholder engagement that takes a long-term view of the most beneficial path - the “8A” approach.

The first set of “A’s” – Authenticity, Anticipation, and Assessment – define how to be well positioned with respect to shapeholder actions.


“Shapeholders”, the “8A” and "7A" approaches  are copyrights of Mark Kennedy



DShapeholder Decision Matrix

The second set of “A’s” – Advance, Avert, Acquiesce and Assemble – explain how to act in response to an attack or opportunity posed by shapeholders as illustrated by the Shapeholder Decision Matrix >>


“Shapeholders”, the “8A” and "7A" approaches  and “Shapeholders Decision Matrix” are copyrights of Mark Kennedy




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