Mark Kennedy
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Pitchforks Into Profits

Political actors have a strategy for your business. Do you have one for them?


Business success requires effectively engaging what Kennedy defined as shapeholders — the political, regulatory, media, and activist actors that shape a firm's opportunities and risks. See Mark's Seven Steps for Shapeholder Success.

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Kennedy’s 360° Insights

 Globally engaged business executive, Congressman, Professor


 Kennedy is a thought leader on engaging to win, whether businesses engaging society, officials seeking to govern, advocates pressing to achieve or avert action, or countries marshaling support for global action.

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Bring Kennedy's ideas to your organization

Kennedy speaks and leads executive education programs around the world on Business in a Political Age, politics, trade, and world affairs.

Contact to confirm availability and honorarium.

Sign up for Kennedy's insights on public affairs or trade.

Kennedy in the news.

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Congressional Republicans Have The Power, Now They Have To Wield It

Daily Caller Opinion Piece

January 16, 2015

"In the final quarter of President Obama's tenure, Republicans' control of both chambers of Congress will finally put them in a position to detail a vivid contrast between the two political parties. Whether the GOP can successfully navigate a difficult Senate electoral landscape in 2016 or provide wind in the sails of their presidential candidate depends on their effectiveness at governing in the months ahead.

Avoiding several key missteps will help the Republicans achieve Winston Churchill's famous exhortation to "deserve victory" in the upcoming election cycle."

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PIs a Major Trade Deal the Way for Obama to Secure His Legacy?

Foreign Policy Opinion Piece

Photo (© Kennedy) - Paris

January 14, 2015

"Last month President Barack Obama addressed his plans for expanding trade before a group of corporate leaders, complaining, "There's a narrative there that makes for some tough politics." While businesses must constantly make the case for how trade benefits America's middle class, the pivotal voice will be President Obama's. It is imperative that he extols the benefits of his trade initiatives in next week's State of the Union address (SOTU)."

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TShapeholders - 7A Approach


Toyo Keizai Interview

Photo: Tokyo, Japan - Speech to JANE

January 4, 2014

Toyo Kezai, a leading Japanese publication, published an extended interview of me on Shapeholders and my 7A Approach to Shapeholder Engagement in two installments

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NYCIn a Transactional Town, You Need Real Relationships

Huffington Blog Post

January 6, 2015

"Why did Speaker John Boehner, R-Ohio, win another term in the House on the first ballot Tuesday? It all comes down to one word: relationships.

"If you want a friend in Washington, get a dog." That line, misattributed to President Harry Truman, has been taken as gospel by scores of politicians, staffers, and operators in our nation's capital. People, including "Give 'Em Hell Harry," would have you believe that politics is nothing more than "you scratch my back and I will scratch yours."

While tradeoffs are an essential ingredient to reconciling conflicting positions, the transactional view in some ways puts the cart ahead of the horse. In reality, genuine personal relationships are essential to create any hope of bridging differences and finding common ground."

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NYCWhy 2015 Should be the Year of Trade

Foreign Policy Opinion Piece

Photo: New York

January 5, 2015

"Wen surveying the global landscape, there are many reasons for concern. At least two countries — China and Russia — show signs of seeking regional hegemony. Whether your foreign policy goals are to balance power, strengthen global institutions, or advance our ideals, the emergence of an authoritarian regional hegemon should be highly disturbing. At the same time, America's key allies — Europe and Japan — struggle with anemic economies.

Pending trade agreements in both the Pacific and Europe offer the opportunity to strengthen each region's commitment to the global order and boost our allies economic prospects, all while also enhancing America's economic growth and job creation. That is why advancing trade agreements should be the United States' top geopolitical priority in 2015."

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